A new way of playing with magnets. Characters and scenes to create on both sides of the metallic boxes depending on the themes. At the end of the play, the child stores all the parts away in the box.
- New way of playing with magnets
- Characters and scenes to create on both sides of metallic boxes depending on the themes
- At the end of the game, the child stores all the parts away in the box
- Includes 24 pieces
- Metallic box
- Wooden magnets
- Age: 3yr+
THIS IS THE STORY OF A FAMILY BUSINESS, PASSED DOWN FROM MOTHER TO SON.
IT IS A TIMELESS BUSINESS WHOSE MAXIMS ARE CREATIVITY, BOLDNESS AND PASSION.
ONE HAPPY FAMILY
In the Djeco family, honour goes to the mother, Véronique Michel-Dalès. She created her small company in 1954, a time when few women embarked on adventures of this kind.
She devised educational games such as Le loto des quatre jeudis and Ma maison des puces. Djeco’s games are attractive, intelligent and fun at the same time. They have been hugely successful and won four Oscars for toys in the 1960s. The company name is a reference to the gecko, the lucky lizard.
The family business was put to bed for a while as Frédéric grew up... In 1989 the young man decided to reawaken the company and make the family business his playground. He set up his offices in the former warehouse. In the beginning, he visited the four corners of the earth, importing toys that did not yet exist in France, and his global vision still pervades the little French company.He then began to dream of toys that were not on the market. All that remained... was to create them!